Inspired by Real Affirmations
In 2024, a video of a father reciting daily affirmations with his daughters went viral. It was real. The affirmations weren’t about winning. They were about growing. Our hero content is rooted in this viral moment.
Our concept frames Toyota’s believer of continuous improvement (Kaizen) in a relevant cultural context, by leveraging popular social trends #affirmations and #dailymotivation.
A Cross-Platform Narrative
To build a broader narrative across digital platforms, we developed digital campaign elements for digital, social, Toyota.com and worked with Bleacher Report, Slate and other platforms to get the message out.
