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HIGH OCTANE MEETS METAFICTION
The Pitch
Toyota
‘The Pitch’, emerged victorious as the YouTube Ad Leaderboard Winner Q3 2021 with over 16 million views since its launch. The hype surrounding this campaign was so great that Toyota extended the campaign to create a trilogy of films showcasing the entire GR Family of vehicles. Ranking in the Top 10 of ads people chose to watch in 2021.