The Standard of Amazing

True luxury isn’t loud, it’s confident enough to be calm. The 2026 Lexus ES redefines what modern luxury feels like: serene, intelligent, and electric. Even the silence becomes part of the experience, an atmosphere designed for reflection as much as motion.

The Standard of Amazing concept embraced the feeling of driving the Lexus ES and allowed us to work with abstract, elegant and surreal imagery to bring this feeling to life. Developed in partnership with Lexus team, we had a blast creative and crafting this film project.